Video Marketing Statistics guide for 2022

Below includes a list of statistics around video marketing for 2022.

“88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video” (Wyzowl 2021). 

“In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount” (Hubspot 2021).

“58% of viewers watch a business-related video to the end if it’s under 60 seconds” (Vidyard, 2021).

“71% of sales pros agree that video email outperforms text-based email” (Vidyard, 2021).

“93% of sellers, marketers and customer experience reps report that video converts the same or better than any other content form” (Vidyard, 2022).

“The average human attention span decreased from 12 seconds in 2000 to 8.5 seconds in 2015, with goldfish having an attention span of about 9 seconds” (Wyzowl 2022).

I like the last statistic because it demonstrates how important it is to capture the attention of our audience. Using short-form, engaging video content is a great way to do this!

If you are interested in learning more about how video content can serve your business, schedule a free consultation. I’d love to advise your organization on its video strategy and help you to determine if video content is the right fit.

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